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It can take a while to plan a business sale effectively, but it is advisable to consider an exit strategy as far ahead as possible – even several years in some cases. This helps you to define who the ideal buyer would be, and take practical steps to make your business as attractive as possible to potential purchasers.

One of the fundamental aspects of your business sale is the reason why you are selling. This is often something onlookers will first wonder. If you can’t clearly articulate this, you may arouse suspicion in prospective buyers that there is something to hide.

There are also some other key things to consider before putting your business on the market.

Know your objectives

What do you want to achieve from the sale? Your main objective may simply be to secure the highest price or to sell as quickly as possible. Once this is clear, you should be able to define your objectives for the professionals helping you, and guide the process more effectively.

Valuing your business

It is crucial to obtain a professional valuation for your business from an industry specialist. A recommended business broker or accountant will take your objectives for the sale into account and assess where your business lies within the market. Providing a valuer with as much information and insight as possible will also help.

Put your accounts in order

Making sure your financials are organised and accurate will instill confidence in potential buyers. They need to see a range of clear and accurate financial documentation, including:

· simplified company reports

· historic turnover and profit figures

· asset valuations

· details of liabilities and debt

· profit forecasts

· incorporation documents

· leases and contracts

At the most basic level, potential purchasers will look for the level of turnover and profit generated by your business over the last few years. You should also provide a realistic projection of future sales and profits.

Overhaul your business premises and presences

First impressions count. Although it may not affect the amount offered, it draws people in, and demonstrates your care and attention to detail. In the world we live in, any online presence your business has is also worth considering.

Review systems and processes

If you have run your business for a long time, it is easy to forget that some of your systems and procedures may have become a outdated. Making sure you use effective, streamlined and modern processes shows that you understand the importance of efficient in-house systems and their positive effect on business operations as a whole.

Due diligence

You should check your contracts for any anomalies or uncertainties before you present your business to the market. Staff employment contracts, supplier terms and conditions, and customer and legal contracts all need to be reviewed for any outstanding issues or potential problems that could derail a potential sale.

You should also consider the intellectual property owned by your business, and if it is registered and up to date. A crucial factor for any potential buyer is their right to use the trademarks and patents associated with their investment, something they’ll be sure to check.

Taking steps to increase the value of your business – whether major changes are needed, or only minor adjustments – will ultimately allow you to present an appealing and inviting business proposition to interested parties.

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